TUT Blog

“You laugh too loud.”

So you bring your hand to your mouth to muffle the sound.

“Your nose is too big.”

So you learn makeup tricks, daydream about someone else’s face, and dodge profile pictures.

“Your voice is too high.”

So you stop speaking up.“Believing in that is stupid.”

So you put away your magic wand and doubt your intuition.

“Your chest is too small.”

So you wear padding or cover yourself in layers.

“You’re a know it all.”

So you bite your tongue and refrain from raising your hand.

For many years you’ve been hiding. Some part of yourself has been labeled or made fun of or criticized. And you responded by covering up, tucking away, and hiding parts of who you are.

It makes sense. We all want to be normal, liked, and accepted. And when we are young, we want this more than we want to be separate. We are socially taught to blend in, fit in, be cool, be like everyone else. And over time, like the yellow words on an old recipe card, the essence of you begins to fade. We believe the LIE that we are TOO much of something and we begin to hide our uniqueness.

Your divine light gets covered by a residue of shame that whispers… “If you really knew who I was, what I thought, and what I do, you wouldn’t really like me. You would know I’m not good enough.”

And to escape the rejection, we hide ourselves in plain sight. We play small. We hide behind other people. We try to be like “someone” who has what we want. (If only I could write like her… then I would…) We think we aren’t ready, aren’t enough, or aren’t deserving of real success, love, recognition. We want to make a difference, but we are scared of stepping into it. Like Rapunzel, our deepest desire is that someone will find us, save us from our banished tower, and accept us (and our freakishly long hair). But we can’t wait for someone else (no matter how charming they are).

The acceptance we seek begins in our own heart.

Stop hiding. Reveal who you are. All that muffled, dodging, silencing, closeted beauty is costing you so much precious energy, time, and authentic living. It’s not true what you’ve been told. You’re beautiful.

Here are some questions to ponder: …

…Read more: TUT Blog

Emotions around decluttering

I haven’t protected myself from something that has the power to consume me.

Clutter.

More than physical. It’s mental, it’s emotional, it’s spiritual.

Clutter. Clouding my space, my mind and my intuition.

Paper clutter.

Stuff clutter.

People clutter.

Word clutter.

Financial clutter.

Too much and so much that I can’t think clearly.

I exist in a constant state of anxiety because I can’t hear, see, feel what is true.

Or maybe I can…

Maybe I cling to the clutter, because it’s a excuse not to listen. #realtalk It’s an excuse to keep certain people in my life. It’s an excuse to not make the decision I know I should make. It’s an excuse not to do the easy/tough work of trusting myself above all others. It’s a excuse to settle. To play small.

…Fucking clutter.

I want to blame it. As if “it” is a thing beyond my control. But I created this monster. I am its master.

I allowed the papers to pile up.

I allowed the stuff to accumulate.

I allowed those people admittance into my universe.

I allowed the noise versus choosing the music (or blissful silence).

I allowed the spending.

I created this entity, day by day, month by month, then year by year.

And now I want to dismantle it all.

Set it on fire, drop the mic, ride out and don’t return until it’s all ashes.

Declutter with Viking brutality and deathly finality.

Declutter unapologetically and blissfully.

Declutter to remove these hidden weights and burdens.

Declutter so I have room to breathe, stretch, fly and soar.

Declutter so I have no excuse.

Declutter to hear and listen to my inner voice.

De-fucking-clutter.

And yet, a part of me is irrationally afraid to declutter in the way I’m feeling draw to do.

“What if I need that thing later?”

“What if I hurt her feelings?”

“What if I regret it?”

What if, what if, what if…

Reasons, excuses, bullshit.

Just get it done. What’s on the other side, has to be better than this.

The #1 Strategy for Using Facebook for Business

I’m constantly amazed by the number of people in small, medium and big businesses who still don’t see the value in Facebook as a business tool.

Seriously, I’ve work with people who constantly question the legitimacy of the efforts my team executes on Facebook, as if we’re just wasting time posting cat videos.

MeUndies experienced a 6x return on Ad spend from Facebook
Adore Me increased traffic to their website by 40X from Facebook marketing
MM.LaFleur attributed 6x year-over-year growth to Facebook marketing

These are real business results. Real website visitors. Real orders. Real revenue. And really, really measurable.

Facebook is not only a great – and addictive – social tool, but an excellent resource for growing businesses and producing results.

What Facebook offers is effective, efficient and measurable digital word of mouth for your business. [click to tweet]

And as someone who been working with Facebook for marketing for the past 8 years, I can confidently say: there’s a simple strategy you can put in place to start transforming your Facebook marketing and produce real results for your business.

Regularly take an integrated, innovative approach and always analyze results.

I’ll explain because I’ve loaded this with meaning.

Regularly – don’t let your marketing fall off.

There are over 1.1 billion active daily Facebook users. If you don’t keep your business top-of-mind, someone else will. And they will be the businesses who will convert your potential customers into their actual customers.

I’m guilty of letting my Facebook marketing fall off and, let me tell you from experience: it’s easier to keep your audience’s attention when you have it than it is to catch their attention again once you’ve lost it. [click to tweet]

Of that more than 1 billion active daily users, how many do you need as customers to create the kind of business results you need? 10? 100? 100,000?

Integrated – combine different tools, tactics, content types.

Facebook offers a wealth of different post types and business tools you can use for marketing. Mix it up, not just to keep things interesting but to make sure you engaging with people in different ways, which will give you the best results.

Whether it’s video posts, links, mobile advertising, photo galleries or another Facebook tool, the more you mix up your content types and utilize Facebook marketing tools, the better chance you have to convert viewers into customers.

Innovative – don’t be afraid of trying something outside of the box when it comes to the platform, and don’t be shy about performing an old tactic in a new way.

Remember: Facebook isn’t just about engaging with your existing audience and keeping your product top-of-mind with them. It’s also about learning how to use those people as digital word of mouth to reach people outside of your existing audience.

Think about it this way: If you have 100 people who like your page, and each of them has 250 unique friends, what is your possible reach via Facebook? How are you actively and strategically encouraging your audience to share and engage with your content?

The more they engage with your content the more your content spreads throughout their network. It’s good practice to always be thinking about authentic and effective new ways to encourage engagement and actions. And doing the same things over and over again, just won’t cut it. This is why innovation is important.

Approach – a way of dealing with something. This isn’t a rigid set of rules, but a framework that you can operate within. This allows for changes in your business, the marketplace and your goals.

If a tactic stops working because Facebook changes an algorithm or business page layout, stop using it. Don’t be so rigid about process that you miss opportunity…or to the previous point, innovation.

Always analyze results – plain and simple, always measure the results of your work and use the information that you learn to influence how you move forward.

Facebook Insights provides a wealth of data points you can use to analyze the effectiveness of your efforts on Facebook. If you use Google Analytics, or any advanced analytics software, in conjunction with Facebook, you’ll be able to track campaign results on your website even down to how much revenue you’ve generated via Facebook.

Don’t make the mistake of just executing and not analyzing.

Remember, as Marie Forleo says: insight without action is worthless.

But just as important: action with insight is foolish.

So there it is, a simple strategy really: Regularly take an integrated, innovative approach and always analyze results.

#1 Strategy for Using Facebook for Business

So what’s your take on using Facebook for business? How do you leverage the network for your business? Are you more about engagement and top-of-mind awareness or are you driving leads and revenue as well?

Let me know by leaving a comment below. Excited to hear your thoughts on this one.

You ARE a media brand – my 2017 manifesto

You are a media brand - a 2017 Manifesto

NOTE: I wrote a little something for myself today, to remind me of the power of media… and of my love for it. To all those who love media and want to do more with it (and create more of it), I hope you enjoy it too.

Sup, girl?

Welcome to 2017, Tivi. This is the year you finally realize how awesome you are. (…and it’s about damn time…)

You hold the power to create, transform, broadcast, engage, reach, influence and monetize. From anywhere. At any time. And in any format.

Audio. Video. Written words. Something new? Create it. Live it. Do it.

Imagination + creativity

10 years ago: you barely texted, but you made websites to deliver written content.

5 years ago: “going live” was limited to the big media brands, but you knew the power of leveraging video.

1 year ago: everyone with a smart phone had the power to reach the corners of the world in real time… you killed it with your clients, but you were personally afraid to try it.

Girl, you can do better...

Look at the intersection of your technology, your skills and your desires… Based on your capabilities and wherewithal, have you leveraged them to accomplish your goals?

No? Then, you lack alignment, my dear.

You can’t act in conflict with your desires and then expect the Universe to deliver them anyway. 

Nah, boo. It don’t work like that.

Naw, boo. Teachable moment.

Let me remind you: you hold the power to create, transform, broadcast, engage, reach, influence and monetize.

Look at what you can do with your iPad and your MacBook and the internet… Hell, look at what you can do with just your iPhone. Now compare that to what you could do 1 year ago, 5 years ago, 10 years ago…

Remember when you first logged on to “AOL Kids Only” 20 years ago?

Mind. Blown.

Remember how you came alive? You immediately wanted to leverage that technology to tell stories, share content and connect.

So do it. Fuckin’ do it already.

You don’t work for a media brand.

You ARE a media brand.

Step up, to be the greatest show on earth...

You can snap.

Go live.

Tweet.

‘Gram it.

Publish it. {coming soon}

Create community.

Engage.

Drive revenue.

You. Are. A. Media. Brand.

Homegirl, it’s 2017. Stop waiting for permission.

Go be that brand.

Okaaaaay!

{Photo credit: DDBPhotos}