Email marketing can be such a great results trigger for small businesses.

If you have products or services to sell, you need an email list.

No question.

Start an email list.


Think about it this way:

How can you effectively reach people who may want to know about your new products, services, initiatives or events? People who are more than likely to spend money on your company? Or respond in a way that benefits your company?

If you had an email list, you could email them!

I’m an email marketing pimp – in two ways. I trick out email marketing management for clients and I’m always pushing the importance of email marketing.

“It’s better to have an email list and not need one, than to need one and not have one.” I say.

Or as my mom says “Better safe than sorry, honey.” Thanks, mom.

So here are your tips for avoiding email marketing spam triggers. These are directly from the email marketing experts at Mailchimp.

1. Avoid spammy phrases.

You know the ones I’m talking about… Things like: “Click here!”; “Once in a lifetime opportunity!”; or anything about sexual reproductive organs or E.D.

2. Don’t go crazy with CAPS or punctuation, specifically exclamation points. Spam filters find it as annoying as humans.

3. Use clean HTML.

Whoever  is handling your email marketing, make sure they know HTML. No, not know how to convert things to HTML, but know HTML and know how to use accurate in-line CSS – or CSS, or style, coding placed as HTML tag attributes.

Tip: If you say “in-line CSS” to a possible email marketing consultant and they look at you like you’re the talking donkey from Shrek, it’s not a good sign.

Sloppily coded HTML is a big spam trigger. Avoid it, if you can.

Also, if you create your email in Microsoft Word and then convert it to HTML, don’t use it for email marketing. Spam filters hate it.

4. Use text in your emails.

Don’t create email marketing campaigns that are just one big image with little or no text. Spam filters get paranoid when they register this. They think you are trying to trick them by using images to get across your spammy message.

5. Don’t use bright red or green fonts.

Who knew Christmas colors were considered spammy, but bright red or green fonts can sometimes trigger spam filters, according to Mailchimp.

Well, shucks! There goes my crazy CAPS-filled red and green holiday e-cards…

Have an awesome Easter weekend, folks!

[post photo – “eMail by Esparta, on Flickr”]