If you’re tinkering with your new Facebook page timeline behind the scenes before the big switch, you’re probably wondering how best to present the information for your business in this new format. To help you out a little, below are 5 important new Facebook page timeline mistakes to avoid – things you’ll want to check before you switch over to the new design.
5 Facebook Page Timeline Mistakes to Avoid
1. Not uploading a related, engaging, high-quality cover photo. It won’t look good to have a pixelated, fuzzy image front and center on your Facebook page. It also won’t help you to have an image as your cover photo that isn’t related to your industry. Choose something engaging and connected to your company or mission and make sure it’s a high-quality photo.
2. Leaving your “About” section blank. Make sure you fill in your “About” section with basic information about your business.
3. Only using one post update type. According to a Facebook internal report, posts with a photo gallery or image can gain 2x more engagement than other post types. But don’t just post photos and photo galleries, mix it up, give people variety and provide many ways they can engage with your content.
4. Not following the rules for the new Facebook page timeline. Facebook has many rules. With the new timeline format, there is a new set of rules to follow which include specifics about your cover photo. See the rules below:
Cover photos cannot include:
A. Price or purchase information, such as “40% off” or “Download it at our website”.
B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
D. Calls to action, such as “Get it now” or “Tell your friends”.
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
-via Facebook Pages Product Guide February 2012 – download it from Facebook directly.
5. Not reviewing your page’s timeline before it goes live. Before March 30, you can go in and preview how the timeline will look for your page, add milestones and star or hide posts. Go in, before it’s time to switch over, to make sure you’re putting your best foot forward.