We did it.
We created our class schedule for the upcoming Author Branding Bootcamp.
Author Branding Bootcamp will run November 28-December 4 here on the Creativity Loft Blog.
It’s going to be awesome.
I hope all creative brands, not just authors, can attend, because…well, see the previous sentence.
Here’s the class overview thus far*:
“you don’t know jack about author branding”
This will give authors an overview of what a brand is, why they should have one and some examples of awesome author brands. We’ll break down some pretty cool brands into bite-sized chunks that help you understand why they keep you coming back for more.
“target your brand. p.s. don’t use a shotgun.”
In this post we will teach you how to create a targeted author brand. We’ll get all frou-frou and help you create a branding roadmap to take you from the unbranded flub you are now to a branding diva, or whatever the masculine equivalent of diva is- I’m thinking pimp, maybe?
“branding vehicles. no lemons here, people.”
This will outline cool vehicles authors can use to brand themselves. We’ll also highlight a few “best practices” to give authors ideas on how to use these vehicles effectively.
“don’t let your brand get stale. it leaves a bad taste in our mouths.”
This post will teach authors how to keep their brands current, but consistent. Branding is a never-ending process and you have to both keep up with the times and be ahead of the curve in some respects. Don’t miss it. We’re excited about this one!
“author branding case study. because it makes us sound all official.”
We will pick one lucky author from our visitor/subscriber pool to do a case study on! What does this mean exactly? We will evaluate your brand and give you branding tips, insights and a stockpile full of ideas on how to develop your brand over the next year. Year, I said! More details about this coming soon.
At the end of the course, we’ll offer a free handy, dandy eBook download of all the materials to subscribers of the Creativity Loft News List (less frequent updates from us) and the Blogfeed list (daily updates from our blog posts). The download will only be available for a limited time.
We’re so excited about this and hope you crazy kids can make it!
*editorial subject to change.–> learned this cool trick working with magazines. Awesome, huh?