why creative brands should sleep with the ‘enemy’

I’m always curious to hear if authors read within their chosen genre. Or if professional chefs enjoy eating out. Or if publishers enjoy books or magazines from another house.

You’d be surprised at the responses I get. They range from utter disgust at the fact that I would even ask if they indulge in or support the *spit* competition, to shrugs and easy-going why-nots or of-courses, to aggressive hell-yeah-I-have-to-keep-track-of-thems.

My opinion is a combination of all of these ideals, but I’ll sum it up by saying just this:

Sleep with the (perceived) enemy.Continue reading →

what creative brands can learn from prostitutes and pimps

Is your book, product or service selling?

You may be the reason why…

Probably because you’re sitting on your butt watching it as if it’ll grow legs and go sell itself.

This is a hard pill to swallow– trust me, I know– and this applies to a lot of creative brands who are trying to get the word out or sell a product or service, whether you’re an author, photographer, writer, consultant or even, (dare I say it?) one of the professionals* mentioned in the title of this post…Continue reading →