17 Last-Minute Gift Ideas for the Marketer in Your Life

17 Last-Minute Gift Ideas for the Marketer in Your Life

Oh hey, so, uh, if you’re thinking about getting me anything for Christmas, check out this list:

The days remaining in 2017 are few, and 2018 is just around the corner — things you undoubtedly know already.

But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.)

Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve got a team of marketers you want to make smile.

To help you out, I’ve searched the internet far and wide (it’s kind of what I do), and found you some of this year’s best gifts for marketers.

Without further ado …


17 Last-Minute Gift Ideas for Your Favorite Marketers


1) Send a Starbucks eGift Card

Once upon a time, Starbucks offered a Tweet a Coffee program, which was retired after testing it in beta. I tried it for the first time earlier this season when Emily Maxie, B2B tech marketer at Very said something nice about our social media tool. I was really thrilled and just wanted to do something nice in return. Tweeting a coffee was an easy, hassle-free way to surprise co-marketing partners, customers, or others. Plus, it was almost instantaneous, so it was a savior for last-minute shoppers.

Although that program has been retired, there’s still a good alternative: Send a Starbucks eGift Card. Just add a personal message and the amount you’d like to give, enter an email address, and hit “send.”

Where to get it: Starbucks

Cost: Buyer’s choice


2) Blogging Fuel Mug

As comedic writer Dave Barry once explained, “It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity.”

Not only is this mug a good way to keep your favorite marketer sufficiently caffeinated, but its message is also on point. Around here, at least, our marketers love creativity — but we also love precision. And, we love the written word. So when this mug came across our radar …

Source: Amazon

… we knew it had to make this list.

Where to get it: Amazon

Cost: $14.95 + $4.95 shipping

Source: 17 Last-Minute Gift Ideas for the Marketer in Your Life

Check out the article for more cool gift ideas


How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

Interested article from AdWeek:

The election of President Donald Trump spurred Democrats in Congress to share more stories from national news outlets on Facebook, and to do so with more anger.

That was one of the major findings of Sharing the News in a Polarized Congress, a report released Monday by Pew Research Center.

After Republican candidate Trump took office in January, 16 percent of all Facebook posts by Democrats in Congress linked to national news stories, doubling the mark of 8 percent prior to the 2016 U.S. presidential election. Meanwhile, the needle barely moved for the victorious Republicans—9 percent of posts before the election linked to national news stories, slipping to 8 percent after the inauguration.

The mood changed drastically, as well…

Read more: How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won – Adweek

Read the full article on AdWeek.com
How to Write the Most Effective Social Media Posts [Infographic]

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

Read the full article: How to Write the Most Effective Social Media Posts [Infographic]

Check out the full article!

8 Brands Using Email Personalization Like Pros

8 Brands Using Email Personalization Like Pros

A really cool read from Jason Dent at Campaign Monitor:

What is the first thing that comes to mind when you think of email personalization? I bet you thought of inserting a first name into the subject line. Although this is a good strategy, there’s much more you can do with personalization.

Personalization includes an array of awesome, data-driven techniques that bring in substantial ROI. These techniques include making recommendations based on past purchases, using dynamic content to fit consumer preferences, showing an understanding of purchasing history, and taking advantage of data to promote compelling offers.

Brands are using creative and diversified email personalization methods to increase brand engagement, foster customer loyalty, and, ultimately, work to please those 75% of consumersthat are more likely to buy from a brand that personalizes messages.

Today, we’re sharing inspiring examples from 8 brands using email personalization like pros.

1. Sephora leverages VIP status

Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.”

Personalizing email copy isn’t the only thing Sephora does well. They also set up rules and triggers to send personalized offers to reward members of their loyalty program.

For example, they use “VIP status” as a trigger to send out more target offers to customers that historically purchase more online.

If the customer isn’t part of the loyalty program, or spends less than $200, then Sephora will send an email inviting them to see new skincare products.

Sephora gets an A+ when it comes to email personalization that works well in their favor.

2. Adidas segments their list based on gender

Adidas is another brand that knows how to cater to their customers. Adidas has two primary markets that differ in the types of shoes they purchase. Those primary markets? Men and women.

Rather than sending a generic email to all customers with all their shoes, Adidas segments their lists based on gender. Then, they can send an email highlighting hip, new men’s shoes to their male customers, and cute women’s shoes to their female customers.

Check it out.

As a consumer, it’s neat to know your favorite shoe brand won’t bug you with promotions that don’t interest you.

Discover more badass brands: 8 Brands Using Email Personalization Like Pros| Campaign Monitor

Read the full article on CampaignMonitor.com
Traditions Invented by Businesses to Make Money [Infographic]

Traditions Invented by Businesses to Make Money [Infographic]

Interesting read from Laura Forer at MarketingProfs:

From Father’s Day to Black Friday, the year is full of holidays and traditions that we indulge in—not because of religious reasons that date back hundreds of years, but because of marketers who convinced us to celebrate them.

Perhaps one of the most well known is diamond engagement rings, a “tradition” started by De Beers, which popularized not only the product but also the guidelines on how much should be spent.

An infographic by Bizdaq, an online service for selling a business, highlights more of these traditions, some in the US and some abroad…


Read more on MarketingProfs.com: Traditions Invented by Businesses to Make Money [Infographic]

Read the full article on MarketProfs.com

The #1 Strategy for Using Facebook for Business

The #1 Strategy for Using Facebook for Business

I’m constantly amazed by the number of people in small, medium and big businesses who still don’t see the value in Facebook as a business tool.

Seriously, I’ve work with people who constantly question the legitimacy of the efforts my team executes on Facebook, as if we’re just wasting time posting cat videos.

MeUndies experienced a 6x return on Ad spend from Facebook
Adore Me increased traffic to their website by 40X from Facebook marketing
MM.LaFleur attributed 6x year-over-year growth to Facebook marketing

These are real business results. Real website visitors. Real orders. Real revenue. And really, really measurable.

Facebook is not only a great – and addictive – social tool, but an excellent resource for growing businesses and producing results.

What Facebook offers is effective, efficient and measurable digital word of mouth for your business. [click to tweet]

And as someone who been working with Facebook for marketing for the past 8 years, I can confidently say: there’s a simple strategy you can put in place to start transforming your Facebook marketing and produce real results for your business.

Regularly take an integrated, innovative approach and always analyze results.

I’ll explain because I’ve loaded this with meaning.

Regularly – don’t let your marketing fall off.

There are over 1.1 billion active daily Facebook users. If you don’t keep your business top-of-mind, someone else will. And they will be the businesses who will convert your potential customers into their actual customers.

I’m guilty of letting my Facebook marketing fall off and, let me tell you from experience: it’s easier to keep your audience’s attention when you have it than it is to catch their attention again once you’ve lost it. [click to tweet]

Of that more than 1 billion active daily users, how many do you need as customers to create the kind of business results you need? 10? 100? 100,000?

Integrated – combine different tools, tactics, content types.

Facebook offers a wealth of different post types and business tools you can use for marketing. Mix it up, not just to keep things interesting but to make sure you engaging with people in different ways, which will give you the best results.

Whether it’s video posts, links, mobile advertising, photo galleries or another Facebook tool, the more you mix up your content types and utilize Facebook marketing tools, the better chance you have to convert viewers into customers.

Innovative – don’t be afraid of trying something outside of the box when it comes to the platform, and don’t be shy about performing an old tactic in a new way.

Remember: Facebook isn’t just about engaging with your existing audience and keeping your product top-of-mind with them. It’s also about learning how to use those people as digital word of mouth to reach people outside of your existing audience.

Think about it this way: If you have 100 people who like your page, and each of them has 250 unique friends, what is your possible reach via Facebook? How are you actively and strategically encouraging your audience to share and engage with your content?

The more they engage with your content the more your content spreads throughout their network. It’s good practice to always be thinking about authentic and effective new ways to encourage engagement and actions. And doing the same things over and over again, just won’t cut it. This is why innovation is important.

Approach – a way of dealing with something. This isn’t a rigid set of rules, but a framework that you can operate within. This allows for changes in your business, the marketplace and your goals.

If a tactic stops working because Facebook changes an algorithm or business page layout, stop using it. Don’t be so rigid about process that you miss opportunity…or to the previous point, innovation.

Always analyze results – plain and simple, always measure the results of your work and use the information that you learn to influence how you move forward.

Facebook Insights provides a wealth of data points you can use to analyze the effectiveness of your efforts on Facebook. If you use Google Analytics, or any advanced analytics software, in conjunction with Facebook, you’ll be able to track campaign results on your website even down to how much revenue you’ve generated via Facebook.

Don’t make the mistake of just executing and not analyzing.

Remember, as Marie Forleo says: insight without action is worthless.

But just as important: action with insight is foolish.

So there it is, a simple strategy really: Regularly take an integrated, innovative approach and always analyze results.

#1 Strategy for Using Facebook for Business

So what’s your take on using Facebook for business? How do you leverage the network for your business? Are you more about engagement and top-of-mind awareness or are you driving leads and revenue as well?

Let me know by leaving a comment below. Excited to hear your thoughts on this one.