10 Social-Media Trends to Prepare for in 2018

10 Social-Media Trends to Prepare for in 2018

So… in one of my recent reads, I caught up on social media trends to watch out for in 2018, according to a recent article by Entrepreneur.com.

The author, Deep Patel, posits some interesting ideas re augmented reality, use of group hangouts and improved governance on social media. It’s definitely worth a read or at least scan for the topics that jump out at you.

I found the following ideas and statistics most interesting:

2. Increasing popularity of Instagram Stories

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

While I’m mostly a lurker on my personal instagram account, some brands I’ve worked with have found success using stories as a way of getting more personal on Instagram. It’s been great for showing behind the scenes content and for showcasing interesting expiring promotions.

Deep kicked some knowledge about Twitter too that had me like:

SHOCKED Social trends to watch in 2018

7. Rethinking Twitter

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.

Real talk, I hadn’t paid enough attention to Twitter stats over the past year to even realize what was going on. Real talk, I hadn’t paid enough attention to Twitter period… so I guess that sort of proves the point. Woomp. woomp.

Deep also highlights information on influencers, Generation Z, live streaming and more.

It’s a good read. Check it out: 10 Social-Media Trends to Prepare for in 2018

17 Last-Minute Gift Ideas for the Marketer in Your Life

17 Last-Minute Gift Ideas for the Marketer in Your Life

Oh hey, so, uh, if you’re thinking about getting me anything for Christmas, check out this list:

The days remaining in 2017 are few, and 2018 is just around the corner — things you undoubtedly know already.

But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.)

Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve got a team of marketers you want to make smile.

To help you out, I’ve searched the internet far and wide (it’s kind of what I do), and found you some of this year’s best gifts for marketers.

Without further ado …


17 Last-Minute Gift Ideas for Your Favorite Marketers


1) Send a Starbucks eGift Card

Once upon a time, Starbucks offered a Tweet a Coffee program, which was retired after testing it in beta. I tried it for the first time earlier this season when Emily Maxie, B2B tech marketer at Very said something nice about our social media tool. I was really thrilled and just wanted to do something nice in return. Tweeting a coffee was an easy, hassle-free way to surprise co-marketing partners, customers, or others. Plus, it was almost instantaneous, so it was a savior for last-minute shoppers.

Although that program has been retired, there’s still a good alternative: Send a Starbucks eGift Card. Just add a personal message and the amount you’d like to give, enter an email address, and hit “send.”

Where to get it: Starbucks

Cost: Buyer’s choice


2) Blogging Fuel Mug

As comedic writer Dave Barry once explained, “It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity.”

Not only is this mug a good way to keep your favorite marketer sufficiently caffeinated, but its message is also on point. Around here, at least, our marketers love creativity — but we also love precision. And, we love the written word. So when this mug came across our radar …

Source: Amazon

… we knew it had to make this list.

Where to get it: Amazon

Cost: $14.95 + $4.95 shipping

Source: 17 Last-Minute Gift Ideas for the Marketer in Your Life

Check out the article for more cool gift ideas


How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

Interested article from AdWeek:

The election of President Donald Trump spurred Democrats in Congress to share more stories from national news outlets on Facebook, and to do so with more anger.

That was one of the major findings of Sharing the News in a Polarized Congress, a report released Monday by Pew Research Center.

After Republican candidate Trump took office in January, 16 percent of all Facebook posts by Democrats in Congress linked to national news stories, doubling the mark of 8 percent prior to the 2016 U.S. presidential election. Meanwhile, the needle barely moved for the victorious Republicans—9 percent of posts before the election linked to national news stories, slipping to 8 percent after the inauguration.

The mood changed drastically, as well…

Read more: How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won – Adweek

Read the full article on AdWeek.com
How to Write the Most Effective Social Media Posts [Infographic]

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

Read the full article: How to Write the Most Effective Social Media Posts [Infographic]

Check out the full article!

10 Hard Truths About Management No One Tells You

10 Hard Truths About Management No One Tells You

Great article by Emma Brudner with Hubspot:

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps:

  1. Get a job.
  2. Master that job.
  3. Manage other people doing that job.
  4. “Run sh*t” (her exact words).

I find that this is often how management is perceived by individual contributors (myself included before I became a manager). “Running sh*t” sounds pretty awesome, right? And I felt confident that once I was handed this ultimate power, I would become a new enlightened version of my individual contributor self. The vision for my team would be revealed to me! I would know exactly how to execute on said vision! I would coach my team to success and would be positively drowning in progress and praise!

Today, I’m cringe-laughing as I write these sentences. The perception I had of management turned out to be quite different than the brass tacks realities. Spoiler: I did not ascend to a higher plane of enlightenment when my title changed. I was still myself, with all my faults, and dealing with a totally new set of challenges.

Don’t get me wrong — for all the missteps and pitfalls and uncomfortable realizations, being a manager is easily the best job I’ve ever had. The phrase “the best hardest job” that often gets applied to parenting also holds for management in my opinion. The fulfillment I get from watching my team learn, grow, and ultimately kick ass is second to none.

This post is not intended to dissuade anyone from management.Instead, it’s an attempt to provide a glimpse into the not-so-glamorous parts of “running sh*t” that don’t get talked about as often as the pros. It’s my hope that this information can help people considering management make a fully informed decision — and let current managers know that if they’re experiencing any of the things on this list, they’re not alone…

Read on to discover: 10 Hard Truths About Management No One Tells You

Read the full article on Hubspot.com
8 Brands Using Email Personalization Like Pros

8 Brands Using Email Personalization Like Pros

A really cool read from Jason Dent at Campaign Monitor:

What is the first thing that comes to mind when you think of email personalization? I bet you thought of inserting a first name into the subject line. Although this is a good strategy, there’s much more you can do with personalization.

Personalization includes an array of awesome, data-driven techniques that bring in substantial ROI. These techniques include making recommendations based on past purchases, using dynamic content to fit consumer preferences, showing an understanding of purchasing history, and taking advantage of data to promote compelling offers.

Brands are using creative and diversified email personalization methods to increase brand engagement, foster customer loyalty, and, ultimately, work to please those 75% of consumersthat are more likely to buy from a brand that personalizes messages.

Today, we’re sharing inspiring examples from 8 brands using email personalization like pros.

1. Sephora leverages VIP status

Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.”

Personalizing email copy isn’t the only thing Sephora does well. They also set up rules and triggers to send personalized offers to reward members of their loyalty program.

For example, they use “VIP status” as a trigger to send out more target offers to customers that historically purchase more online.

If the customer isn’t part of the loyalty program, or spends less than $200, then Sephora will send an email inviting them to see new skincare products.

Sephora gets an A+ when it comes to email personalization that works well in their favor.

2. Adidas segments their list based on gender

Adidas is another brand that knows how to cater to their customers. Adidas has two primary markets that differ in the types of shoes they purchase. Those primary markets? Men and women.

Rather than sending a generic email to all customers with all their shoes, Adidas segments their lists based on gender. Then, they can send an email highlighting hip, new men’s shoes to their male customers, and cute women’s shoes to their female customers.

Check it out.

As a consumer, it’s neat to know your favorite shoe brand won’t bug you with promotions that don’t interest you.

Discover more badass brands: 8 Brands Using Email Personalization Like Pros| Campaign Monitor

Read the full article on CampaignMonitor.com