So… in one of my recent reads, I caught up on social media trends to watch out for in 2018, according to a recent article by Entrepreneur.com.
The author, Deep Patel, posits some interesting ideas re augmented reality, use of group hangouts and improved governance on social media. It’s definitely worth a read or at least scan for the topics that jump out at you.
I found the following ideas and statistics most interesting:
2. Increasing popularity of Instagram Stories
Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.
While I’m mostly a lurker on my personal instagram account, some brands I’ve worked with have found success using stories as a way of getting more personal on Instagram. It’s been great for showing behind the scenes content and for showcasing interesting expiring promotions.
Deep kicked some knowledge about Twitter too that had me like:
7. Rethinking Twitter
Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.
Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.
Real talk, I hadn’t paid enough attention to Twitter stats over the past year to even realize what was going on. Real talk, I hadn’t paid enough attention to Twitter period… so I guess that sort of proves the point. Woomp. woomp.
Deep also highlights information on influencers, Generation Z, live streaming and more.
It’s a good read. Check it out: 10 Social-Media Trends to Prepare for in 2018