Email marketing can be a great sales and results trigger for creative businesses.

This week’s TiviTV episode addresses email marketing for self-published authors, why you should use it and a few ways to make it work for you.

It’s filled with kick-in-the-pants goodness and email marketing pimpage.

Email marketing for Self-Published Authors Resources:

Crafting a Best-Seller Author Brand the ebook – Contains information on creating an author brand and strategies for design, websites, email marketing and social media.

Free Email Marketing intro section from the Crafting a Best-Seller Author Brand ebook – Outlines what email marketing is, why you should use it, how to use it and tips on how to avoid the S-P-A-M filter.

Mailchimp – My email marketing program of choice (I’m a proud affiliate as well).

Email Marketing a Mailchimp Field Guide

Lyris Email Marketing Resources – Now, I don’t use Lyris for email marketing, but I’ve done a few webinars with them in the past and read a few resources from them that were phenomenal.

Constant Contact Learning center – I no longer use Constant Contact, but I have fond memories of their services and think they do a great job with their industry resources.

John Locke‘s “How I Sold 1 Million eBooks in 5 Months

Here’s more information in the book from Amazon.com:

Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months!

His Credentials:

John is the eighth author in the world—and the first self-published author in history—to have sold 1 million eBooks on Kindle!

He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller’s List, and the first to hit both #1 and #2 at the same time!

He is a New York Times best-selling author!

He has been featured in the Wall Street Journal and Entertainment Weekly!

He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2!

He has had 7 books in the top 34 and 8 books in the Top 50 at the same time!

These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!

By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.”

…All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!

Like what you saw? Head over to my YouTube channel, subscribe and Like this video!

And tell me:

Do you use email marketing for your business?

How do you balance marketing and product creation?

Get busy,

Tivi