Email Marketing for Self-Published Authors. How to make it work for you.

Email marketing can be a great sales and results trigger for creative businesses.

This week’s TiviTV episode addresses email marketing for self-published authors, why you should use it and a few ways to make it work for you.

It’s filled with kick-in-the-pants goodness and email marketing pimpage.

Email marketing for Self-Published Authors Resources:

Crafting a Best-Seller Author Brand the ebook – Contains information on creating an author brand and strategies for design, websites, email marketing and social media.

Free Email Marketing intro section from the Crafting a Best-Seller Author Brand ebook – Outlines what email marketing is, why you should use it, how to use it and tips on how to avoid the S-P-A-M filter.

Mailchimp – My email marketing program of choice (I’m a proud affiliate as well).

Email Marketing a Mailchimp Field Guide

Lyris Email Marketing Resources – Now, I don’t use Lyris for email marketing, but I’ve done a few webinars with them in the past and read a few resources from them that were phenomenal.

Constant Contact Learning center – I no longer use Constant Contact, but I have fond memories of their services and think they do a great job with their industry resources.

John Locke‘s “How I Sold 1 Million eBooks in 5 Months

Here’s more information in the book from Amazon.com:

Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months!

His Credentials:

John is the eighth author in the world—and the first self-published author in history—to have sold 1 million eBooks on Kindle!

He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller’s List, and the first to hit both #1 and #2 at the same time!

He is a New York Times best-selling author!

He has been featured in the Wall Street Journal and Entertainment Weekly!

He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2!

He has had 7 books in the top 34 and 8 books in the Top 50 at the same time!

These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!

By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.”

…All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!

Like what you saw? Head over to my YouTube channel, subscribe and Like this video!

And tell me:

Do you use email marketing for your business?

How do you balance marketing and product creation?

Get busy,

Tivi

4 Comments

  1. This is an aspect of creativity I seriously struggle with, and I thank you for all the resources you’re providing, along with your positive, kick-butt attitude. Here is my question: I have a family and work two other jobs, so writing makes three. Time is horribly limited, since unfortunately I find I need sleep! What percentage of time that I now spend on writing do you think I should spend on promotion and marketing?

  2. Hi Tivi,

    You have great info. My question for email marketing is this: How do I collect the names for people to send my email marketing to? I only want to market to people who have opted in to my newsletter offer, rather than spamming everyone I know. Is this a mistake? I do think those who have opted in are my best potential audience. But it’s a very small audience right now. Thanks for all the tips. (love your outfit in the video)

    1. Hi Carly!

      I think it’s best to send email marketing to people who have opted in.

      However I do think it can be a big mistake NOT to share your business with people you know outside of your subscriber list.

      In my experience, people I know outside of my email list can be really great for moral support and get me more referrals.

      I, however, make my correspondence to them separate, personalized and LIMITED.

      I share the BIG stuff and direct them to my website and email list to sign up for updates and after a few emails to them, I stop sending them messages because I don’t want to annoy them. Unless I get positive responses, in which case, I keep up the separate and personalized emails.

      That’s just how I roll.

      This can definitely be a tricky situation to navigate, because you don’t want to miss an opportunity, but you don’t want to risk your reputation either.

      Trust your gut and correct course as you go.

      PS- re: my outfit in the video: *preening* Thanks! 😛

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