Last night I attended the Raleigh, North Carolina red carpet movie premiere of the movie Deadline, a movie based on the novel Grievances written by Mark Ethridge, a man I consider to be a great inspiration. I’ve been lucky enough to work with his company for the past few years and hopefully soak up a pinch of his kickass, entrepreneurial, take-no-prisoners spirit.

But here are a few digital media marketing lessons I gathered from learning more about the movie Deadline. Check lower for a free Google+ vs. Pinterest guide.

1. Make connections. Like yesterday.

Start connecting with people. And I don’t mean that hey-how’re-you-doing-what-can-you-do-for-me kind of connecting. I mean genuine connections. 

That’s one great thing about social media. The social part. The connections you can make.

But there is also power in connecting face-to-face, voice-to-voice, Skype-to-Skype.

Learn how to leverage those virtual relationships with real relationships.

The marketing team behind the film Deadline launched a very extensive campaign that combined email marketing; 45+ local premieres; partnering with local charitable organizations and local newspapers; and social media marketing.

So basically they made genuine connections on every stop on the nationwide premiere tour.

Pure brilliance that I wish I’d thought of.

2. Have a purpose. Your purpose.

I’ve been talking to a lot of people lately about digital media marketing and I keep hearing the same thing.

“I know I need to do it.”

But why? Because everyone else is doing it…? I think this is how people can get this wrong.

Why should you be doing it?

What’s your purpose behind it?

What’s your “Why?”

Great book I’ve been reading (or rather listening to on audiobook) “Start With Why” by Simon Sinek.

This is a powerful, powerful concept in digital media marketing. If you know the why of your marketing efforts, you can develop some truly phenomenal campaigns and practices to get stuff done and see real results.

After the premiere last night, Mark spoke on the importance of the media – which is so true.

Many people talk about newspapers being a dying industry. They blame my generation for that. Thanks a lot. BTW, I disagree with that to some extent.

Yes, if newspapers don’t evolve, they will die. But that same idea goes for any industry. Any industry that resists evolution will die.

Your purpose, your why, remains the same, but the delivery is what changes.

Think about this when it comes to your digital media marketing efforts.

3. Digital media marketing is like funnel. Pack it to the brim.

The more people you reach, the more potential customers you have.

Hit people where they live and hit them everywhere they live – is what I say.

ABM. Always be marketing.

Or as the amazing and sassy Marie Forleo would say: ABMB (Always be marketing, b****es)!

Did I mention that the red carpet premiere for Deadline I attended was the 45th premier for the movie in the US?

That’s a lot of marketing. ABM to the fullest, peeps.

4. Have fun. Or give it up. Seriously.

And finally, if you don’t enjoy what you do, it will totally show. And, obviously, the reverse is true.

Mark Ethridge has, in some way, taught me all of these things and embodied them, especially the last item.

You can totally tell he loves every moment of what he does.

Love what you do & do what you love — and go see the movie Deadline, starring Academy Award nominee actor Eric Roberts.


Oh before I forget.

I have a free guide for you.

We love free don’t we?

It’s from a company called Hubspot.

Again, it’s a free guide, so it’s a wee bit heavy on the promotional side as far as their services go, but I love their guides and I can only imagine how great their services are, but I’ve never used them so I can’t speak on that.

The guide is called:

Google+ VS Pinterest: Where Should You Market Your Business?

It gives you a great overview of each from a marketing prospective.

The guide outlines:

* How to use Google+ and Pinterest for business
* The strengths and weaknesses of each network
* When to use one site versus the other

And it’s a quick read.

Download the free guide directly from Hubspot.

Have a rockstar weekend!