Happy Monday!

Here are a few interesting digital media marketing news shared over the last few days.

Digital media marketing tidbits for Monday, March 19, 2012:

Facebook is top social site for driving news. But social media sites Twitter and Facebook only used by 9% of Americans to get news.

More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter, and that remains consistent across different digital devices (computers, smartphones, or tablets);

via Jennifer Moire for AllFacebook

Pinterest is a great way to increase the female audience on your website. A few top Pinterest peeps? Perfect Palette, Etsy, The Beauty Department and, one of my faves, Real Simple.

Pinterest is dominated by adult females. Only 13% of visitors are male, and 9% of all are under the age of 25, with half of the users having children. Women between the ages of 25 and 54 make up four out of every five Pinteresters, with seven out of ten having a household income between $25,000 and $75,000.

vía Denise Keller for Social Media Today

New Pinterest profile pages rolled out on Friday. How do you like the new design? Here’s what Pinterest has to say:

We think this new profile is a step forward in representing you and helping you discover interesting things and people. We always welcome and consider feedback. Like everything at Pinterest, our new profile is a work in progress that we will continue to improve.

via Pinterest blog

Social media’s impact on Kony 2012, a Pew study. 

Special polling and social media content analysis by the Pew Research Center tracks how the “Kony 2012” video and information about it reached so many Americans in a relatively short period of time, and the critical role social media played, especially for adults under age 30.

via Pew Internet research.

Social media investor talks about what’s next in social media. Bing Gordon discusses what excites him in the social tech realm.


Discover your Twitter and Facebook engagement rate. SocialBakers reveals how they determine engagement rate or how well followers interact with your content.

The ER formula takes into account Likes and Comments and calculates the number of posts your Page has made to the total number of fans for the given day or period you are interested in. Then it gets multiplied by 100 to get the final percentage that expresses how well your brand is doing in engaging your Fans!

vía Social Bakers “Formulas Revealed: The Facebook and Twitter Engagement Rate”

See your tweet trends for email marketing. I wrote  a post about this that got tons of traffic. Here’s what Mailchimp has to say:

In MailChimp v6.9, we launched a new feature called Tweet Trends that uses a direct integration with Twitter to analyze public social data and gives you interesting insights about the people who are subscribed to your lists.

via Mailchimp “Introducing Tweet Trends: New Insight About Your Subscribers”