6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy

Check out these great social campaigns from 2017 to give you ideas for next year. Feeling inspired? Me too.

Putting together a successful social media campaign isn’t easy, but sometimes a spark of creativity is all you need.

All year long, we’ve kept tabs on the biggest, cleverest and most inspiring social media campaigns out there and collected them in one awesome blog. Here are six of the best we’ve seen.

Here’s one:

Eggo and Stranger Things – The TV Tie-in

Our final campaign comes from the curious world of Eggo and Stranger Things. The 80’s style Netflix sensation has taken the world by storm and the brand most linked to the series? Eggo, Kelloggs’ waffle brand.

Check the rest of em out here. Which one is your fave?: 6 Great Social Media Campaigns to Inspire your 2018 Marketing Strategy

Discover the other campaigns!
5 Productivity Hacks to Become a Better Marketer

5 Productivity Hacks to Become a Better Marketer

I’m definitely bookmarking this gem from the talented Ivan Kreimer for ALLLLL. OF. 2018!

Picture this: It’s Monday morning. You’re in your office, sipping your morning cup of coffee.

You sit down in your chair and turn your computer on.

As you think about the latest marketing campaign you’re working on, you decide to check your emails, like you always do.

Then, your heart freezes. You have 600 emails to read.

Ten minutes later, you get a notification in the right-hand corner of your computer. It’s your boss messaging you on Slack. She wants to meet with you to discuss some details about next quarter’s marketing campaign.

You haven’t even started working, and you already feel overwhelmed.

“I can’t keep up like this,” you say to yourself.

How can you keep your sanity when you have so many things to do? How can you keep your priorities straight and get everything done?

Read the full article: 5 Productivity Hacks to Become a Better Marketer | Campaign Monitor

5 Productivity Hacks to Become a Better Marketer
10 Social-Media Trends to Prepare for in 2018

10 Social-Media Trends to Prepare for in 2018

So… in one of my recent reads, I caught up on social media trends to watch out for in 2018, according to a recent article by Entrepreneur.com.

The author, Deep Patel, posits some interesting ideas re augmented reality, use of group hangouts and improved governance on social media. It’s definitely worth a read or at least scan for the topics that jump out at you.

I found the following ideas and statistics most interesting:

2. Increasing popularity of Instagram Stories

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

While I’m mostly a lurker on my personal instagram account, some brands I’ve worked with have found success using stories as a way of getting more personal on Instagram. It’s been great for showing behind the scenes content and for showcasing interesting expiring promotions.

Deep kicked some knowledge about Twitter too that had me like:

SHOCKED Social trends to watch in 2018

7. Rethinking Twitter

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms.

Real talk, I hadn’t paid enough attention to Twitter stats over the past year to even realize what was going on. Real talk, I hadn’t paid enough attention to Twitter period… so I guess that sort of proves the point. Woomp. woomp.

Deep also highlights information on influencers, Generation Z, live streaming and more.

It’s a good read. Check it out: 10 Social-Media Trends to Prepare for in 2018

17 Last-Minute Gift Ideas for the Marketer in Your Life

17 Last-Minute Gift Ideas for the Marketer in Your Life

Oh hey, so, uh, if you’re thinking about getting me anything for Christmas, check out this list:

The days remaining in 2017 are few, and 2018 is just around the corner — things you undoubtedly know already.

But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.)

Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve got a team of marketers you want to make smile.

To help you out, I’ve searched the internet far and wide (it’s kind of what I do), and found you some of this year’s best gifts for marketers.

Without further ado …

 

17 Last-Minute Gift Ideas for Your Favorite Marketers

 

1) Send a Starbucks eGift Card

Once upon a time, Starbucks offered a Tweet a Coffee program, which was retired after testing it in beta. I tried it for the first time earlier this season when Emily Maxie, B2B tech marketer at Very said something nice about our social media tool. I was really thrilled and just wanted to do something nice in return. Tweeting a coffee was an easy, hassle-free way to surprise co-marketing partners, customers, or others. Plus, it was almost instantaneous, so it was a savior for last-minute shoppers.

Although that program has been retired, there’s still a good alternative: Send a Starbucks eGift Card. Just add a personal message and the amount you’d like to give, enter an email address, and hit “send.”

Where to get it: Starbucks

Cost: Buyer’s choice

 

2) Blogging Fuel Mug

As comedic writer Dave Barry once explained, “It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity.”

Not only is this mug a good way to keep your favorite marketer sufficiently caffeinated, but its message is also on point. Around here, at least, our marketers love creativity — but we also love precision. And, we love the written word. So when this mug came across our radar …

Source: Amazon

… we knew it had to make this list.

Where to get it: Amazon

Cost: $14.95 + $4.95 shipping

Source: 17 Last-Minute Gift Ideas for the Marketer in Your Life

Check out the article for more cool gift ideas

 

How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won 

Interested article from AdWeek:

The election of President Donald Trump spurred Democrats in Congress to share more stories from national news outlets on Facebook, and to do so with more anger.

That was one of the major findings of Sharing the News in a Polarized Congress, a report released Monday by Pew Research Center.

After Republican candidate Trump took office in January, 16 percent of all Facebook posts by Democrats in Congress linked to national news stories, doubling the mark of 8 percent prior to the 2016 U.S. presidential election. Meanwhile, the needle barely moved for the victorious Republicans—9 percent of posts before the election linked to national news stories, slipping to 8 percent after the inauguration.

The mood changed drastically, as well…

Read more: How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won – Adweek

Read the full article on AdWeek.com