What’s up? My name is Tivi Jones!

Tivi-Jones{Tivi rhymes with privy}

I’m a marketing and media professional based in Durham, North Carolina. I work full-time as the Director of Marketing Communications for the statewide PBS network for NC and part-time as a marketing consultant, writer and awesomeness advocate. I've worked with brands of all shapes and sizes: magazines, authors, construction companies, festivals, government agencies and adult e-commerce brands. Seriously. 😉

This is the place where I blog about marketing, books, magazines and beautiful things.

I love online businesses, digital media and, even more than that, I {Super} LOVE expressing myself and sharing what I've learned from working with BIG companies with creative folks who run small (but mighty) brands.

My style is candidly strategic and tactical, with equal parts lifestyle design and a dash of sarcastic wit. Ok, ok, more than a dash, but you'll love it.

Love, peace and coconut oil,

Tivi

PS – Want witty banter via email? Sign up for my email newsletter. It's where I give you the rundown of what's going on in my world and what awesomeness in marketing, media and moxie you should be privy to. 

Recent Articles

Why CNN Hired BuzzFeed’s Top Political Reporters and What It Says About BuzzFeed News

Why CNN Hired BuzzFeed's Top Political Reporters and What It Says About BuzzFeed News

Two months ago, CNN Worldwide president Jeff Zucker dismissed two leading, young-skewing digital news sites, saying, “I don’t think Vice and BuzzFeed are legitimate news organizations. They are native advertising shops. We crush both of them.” This week, CNN, the crusher, made its boldest digital move yet by hiring away one of BuzzFeed’s most prolific scoop artists,…

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Brands and publishers turn to actors and comedians to give chatbots personality

Brands and publishers turn to actors and comedians to give chatbots personality

The problems with chatbots is they tend to sound too robotic. That’s why companies hire comedians and scriptwriters to shape their bot personalities and give them that human edge. This week, Google announced it has hired writers from film studio Pixar and satirical site the Onion to help make Google Assistant, which powers its Home device, sound more…

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41% Of Marketers Credit Digital Transformation For Market Growth

41% Of Marketers Credit Digital Transformation For Market Growth

Marketers have gained more clarity about what digital transformation truly entails–and their results show it, according to new study from Altimeter Group. Just two years ago, marketers were embarking on their digital transformation journeys with the goals of increasing engagement in digital channels (75%) and looking for greater volume in web or mobile traffic (53%)….

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