How to Write the Most Effective Social Media Posts [Infographic]

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?

Today’s infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.

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10 Hard Truths About Management No One Tells You

10 Hard Truths About Management No One Tells You

Great article by Emma Brudner with Hubspot:

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps:

  1. Get a job.
  2. Master that job.
  3. Manage other people doing that job.
  4. “Run sh*t” (her exact words).

I find that this is often how management is perceived by individual contributors (myself included before I became a manager). “Running sh*t” sounds pretty awesome, right? And I felt confident that once I was handed this ultimate power, I would become a new enlightened version of my individual contributor self. The vision for my team would be revealed to me! I would know exactly how to execute on said vision! I would coach my team to success and would be positively drowning in progress and praise!

Today, I’m cringe-laughing as I write these sentences. The perception I had of management turned out to be quite different than the brass tacks realities. Spoiler: I did not ascend to a higher plane of enlightenment when my title changed. I was still myself, with all my faults, and dealing with a totally new set of challenges.

Don’t get me wrong — for all the missteps and pitfalls and uncomfortable realizations, being a manager is easily the best job I’ve ever had. The phrase “the best hardest job” that often gets applied to parenting also holds for management in my opinion. The fulfillment I get from watching my team learn, grow, and ultimately kick ass is second to none.

This post is not intended to dissuade anyone from management.Instead, it’s an attempt to provide a glimpse into the not-so-glamorous parts of “running sh*t” that don’t get talked about as often as the pros. It’s my hope that this information can help people considering management make a fully informed decision — and let current managers know that if they’re experiencing any of the things on this list, they’re not alone…

Read on to discover: 10 Hard Truths About Management No One Tells You

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8 Brands Using Email Personalization Like Pros

8 Brands Using Email Personalization Like Pros

A really cool read from Jason Dent at Campaign Monitor:

What is the first thing that comes to mind when you think of email personalization? I bet you thought of inserting a first name into the subject line. Although this is a good strategy, there’s much more you can do with personalization.

Personalization includes an array of awesome, data-driven techniques that bring in substantial ROI. These techniques include making recommendations based on past purchases, using dynamic content to fit consumer preferences, showing an understanding of purchasing history, and taking advantage of data to promote compelling offers.

Brands are using creative and diversified email personalization methods to increase brand engagement, foster customer loyalty, and, ultimately, work to please those 75% of consumersthat are more likely to buy from a brand that personalizes messages.

Today, we’re sharing inspiring examples from 8 brands using email personalization like pros.

1. Sephora leverages VIP status

Sephora is killing it when it comes to personalization. Of course, they use personalization in the subject line, but they take it one step further by including personalization in the content of the email. It’s just one extra way to say, “Hey Allie, we care about you and your makeup preferences.”

Personalizing email copy isn’t the only thing Sephora does well. They also set up rules and triggers to send personalized offers to reward members of their loyalty program.

For example, they use “VIP status” as a trigger to send out more target offers to customers that historically purchase more online.

If the customer isn’t part of the loyalty program, or spends less than $200, then Sephora will send an email inviting them to see new skincare products.

Sephora gets an A+ when it comes to email personalization that works well in their favor.

2. Adidas segments their list based on gender

Adidas is another brand that knows how to cater to their customers. Adidas has two primary markets that differ in the types of shoes they purchase. Those primary markets? Men and women.

Rather than sending a generic email to all customers with all their shoes, Adidas segments their lists based on gender. Then, they can send an email highlighting hip, new men’s shoes to their male customers, and cute women’s shoes to their female customers.

Check it out.

As a consumer, it’s neat to know your favorite shoe brand won’t bug you with promotions that don’t interest you.

Discover more badass brands: 8 Brands Using Email Personalization Like Pros| Campaign Monitor

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Traditions Invented by Businesses to Make Money [Infographic]

Traditions Invented by Businesses to Make Money [Infographic]

Interesting read from Laura Forer at MarketingProfs:

From Father’s Day to Black Friday, the year is full of holidays and traditions that we indulge in—not because of religious reasons that date back hundreds of years, but because of marketers who convinced us to celebrate them.

Perhaps one of the most well known is diamond engagement rings, a “tradition” started by De Beers, which popularized not only the product but also the guidelines on how much should be spent.

An infographic by Bizdaq, an online service for selling a business, highlights more of these traditions, some in the US and some abroad…


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TUT Blog

“You laugh too loud.”

So you bring your hand to your mouth to muffle the sound.

“Your nose is too big.”

So you learn makeup tricks, daydream about someone else’s face, and dodge profile pictures.

“Your voice is too high.”

So you stop speaking up.“Believing in that is stupid.”

So you put away your magic wand and doubt your intuition.

“Your chest is too small.”

So you wear padding or cover yourself in layers.

“You’re a know it all.”

So you bite your tongue and refrain from raising your hand.

For many years you’ve been hiding. Some part of yourself has been labeled or made fun of or criticized. And you responded by covering up, tucking away, and hiding parts of who you are.

It makes sense. We all want to be normal, liked, and accepted. And when we are young, we want this more than we want to be separate. We are socially taught to blend in, fit in, be cool, be like everyone else. And over time, like the yellow words on an old recipe card, the essence of you begins to fade. We believe the LIE that we are TOO much of something and we begin to hide our uniqueness.

Your divine light gets covered by a residue of shame that whispers… “If you really knew who I was, what I thought, and what I do, you wouldn’t really like me. You would know I’m not good enough.”

And to escape the rejection, we hide ourselves in plain sight. We play small. We hide behind other people. We try to be like “someone” who has what we want. (If only I could write like her… then I would…) We think we aren’t ready, aren’t enough, or aren’t deserving of real success, love, recognition. We want to make a difference, but we are scared of stepping into it. Like Rapunzel, our deepest desire is that someone will find us, save us from our banished tower, and accept us (and our freakishly long hair). But we can’t wait for someone else (no matter how charming they are).

The acceptance we seek begins in our own heart.

Stop hiding. Reveal who you are. All that muffled, dodging, silencing, closeted beauty is costing you so much precious energy, time, and authentic living. It’s not true what you’ve been told. You’re beautiful.

Here are some questions to ponder: …

…Read more: TUT Blog