Run your business on Facebook?! A Workplace by Facebook Primer

Workplace by Facebook about

Facebook made a pretty cool announcement yesterday: Workplace by Facebook is now available to any company or organization that wants to use it.

What is Workplace, you ask?

Workplace is a dedicated space where companies can communicate, connect and collaborate. It offers news feeds, groups, messages and events – all the features you love about Facebook, in a secure space designed specifically for work productivity.

It’s the app that Facebook has been using for years to run their company. They started testing it with other organizations over a year ago. Now, there are more than 1,000 organizations using Workplace to run their businesses.

businesses using workplace by facebook

So what can Workplace actually do? Hear it directly from Facebook:

The Best of Facebook, Plus New Features

We’ve brought the best of Facebook to the workplace — whether it’s basic infrastructure such as News Feed, or the ability to create and share in Groups or via chat, or useful features such as Live, Reactions, Search and Trending posts. This means you can chat with a colleague across the world in real time, host a virtual brainstorm in a Group, or follow along with your CEO’s presentation on Facebook Live.

We’ve also built unique, Workplace-only features that companies can benefit from such as a dashboard with analytics and integrations with single sign-on, in addition to identity providers that allow companies to more easily integrate Workplace with their existing IT systems.

via Facebook.

Here’s a video tour of Workplace on my Facebook page.

Workplace by facebook tour

Additionally, Facebook announced yesterday the ability to have Multi-Company groups – spaces that allow employees from different organizations to work together in a safe and secure way.

If you’re wondering how Workplace could replace some of your existing workplace tools, the goals of Workplace are:

  • to reduce the need for internal collaboration tools
  • simplify communications
  • inspire all levels of the company to embrace digital and mobile

But here’s the thing, Workplace is a completely separate product from personal Facebook and you DON’T need a personal Facebook account to sign up for Workplace – it has a separate app and website.

about workplace by facebook

Some might compare Workplace to Slack or Trillian, but the obvious thing that should intrigue us about Workplace is that it comes from a company like Facebook. A brand with more than 10 years of understanding of how people connect and relate to each other digitally. And, as we know, the most challenging part of work is having to work with others.

While not free like Facebook – wudya-expect? – you only pay for active use. There’s a tiered pricing format, a 3-month free trial and it’s free for nonprofit and educational institutions. Pretty boss.

how much does workplace by facebook cost

In summary: if you need a better digital tool to communicate with colleagues, track projects and share files: you might want to give Workplace by Facebook a look.

To learn more, visit workplace.fb.com for details.

 

 

 

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