I had fun creating this week’s TiviTV episode.
Pinterest — the online pinboard — is the topic this week.
This relatively new contender in the social media realm has been a great source of website referral traffic for many creative brands, but also a source of angst for others who are trying to figure out if they should add this to their digital media marketing mix.
This week’s video addresses the two questions you should ask yourself before you decide whether or not to use Pinterest for business.
Check it out.
If you’re interested in Pinterest for business, here are a few things you should know:*
In December 2010 Pinterest.com had 50,671 unique web visitors per month. By December 2011 they had 7,208,409 unique visitors per month.
Between November 2011 and December 2011, the site’s unique visitors grew by almost 3 million.
The Alexa rating for Pinterest increased between the time I recorded this video and the time I published this blog post.
Global Alexa rank: 108
US Alexa rating: 20
Crafters and other artsy creative entrepreneurs, Pinterest has a higher Alexa rank than Etsy, so consider adding this to your marketing mix.
Pinterest is recorded as having more than 66,000 sites linking into it.
Pinterest is most-popular with college-educated females between the ages of 25-34.
Are these potential customers in your target audience?
65% of Pinterest users are from the US.
In January 2012, Pinterest drove 3.6% of total website referral traffic. The only sites that drove more referral traffic were: Facebook, StumbleUpon, Google and Twitter.
Want more information on Pinterest? Check out this amazing infograph (I’m a stats geek, so I adore infographs), provided by Monetate. click on the image to view a bigger version of the infograph.
* Information provided by Compete, Alexa and Shareaholic