Are you planning a creative business? Did you just get a publishing contract and are you looking to launch an author brand? Hoping to ramp up your business’s marketing? What to learn more about digital media?


Lara Casey, a wise, savvy entrepreneur dominating the luxury wedding business, whom I was blessed to meet this year, really broke things down for me. She has a wonderful program that helps people MAKE(ING) THINGS HAPPEN! I can say first-hand, it is an awesome workshop and I hope she keeps doing them next year! She said, and I’m paraphrasing:

“What do you want to do? And what does it REALLY entail? Break it down into steps.”


For example, if your goal is “Learn how to use Twitter for business,” break down the steps to accomplishing this goal and it won’t seem so daunting. For example:

1. Open my computer.

2. Search “How to use twitter for business” in Google. (Here’s a hint if this is something you really want to know)

…and so on until you feel like you have a firm grasp on how to use Twitter for business.

Now, it’s not always this cut and dry- but, you know what, sometimes it is…Sometimes we make up excuses and psych ourselves out in our own heads before we can realize “Hey, this is actually pretty simple.”

To me, this is the heart of strategic planning. Discovering how to break goals down into manageable steps. AND GETTING STARTED!

At this point, you’re probably saying “Ok, Tivi, what the heck is that ugly little notebook with the tiny (and dingy) unicorn stickers doing as the header for your first post about getting started?”


I’ve had this notebook since middle school– probably longer than that. It has housed some of my first strategic plans and “kick in the pants” plans to: 1. success in school and career; 2. Discover my worth; and 3. start a business.

It’s old and gross and is filled with embarrassing documents (that I’ll probably share on this blog one day), but the point is– THIS WAS A START.

No, I didn’t know what the heck I was doing when I started this notebook, but the point is that I got started and look where it got me.


So get started on something today!

This is just the beginning for me.