Module 1 Email Marketing Basics

Intention: Module 1 is all about email marketing basics. The intention of this module is to give you an overview of the features, advantages and benefits of using an email service provider as well as give you an overview of concepts we’ll go over in more detail later in this course and in corporate into your email marketing strategy.

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Email Marketing Basics

The basics of what we will go over in the next 2 weeks is as follows:

Your Program

Your Subscriber List

Your Campaigns

Your Email Analytics

Let’s dive right in.

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