Survey: Email Is Evolving And Time Spent With It Growing

Survey: Email Is Evolving And Time Spent With It Growing

Email usage is on the rise, driven primarily by consumers’ shift to mobile, according to a new study by Adobe Digital Insights (ADI). At the same time, email is evolving: It’s less formal in a world that is moving toward texting and emojis and in which smartphones are the preferred device for accessing email.According to the “Adobe Email Survey 2016,” which surveyed over 1,000 white-collar Americans, time spent with email is up 17% year over year (YoY). Millennials—consumers ages 18 to 34—spend the most time with email of any age group and rely primarily on their smartphones (90%) to do so. In fact, almost 50% of Millennials admitted to checking their email while still in bed in the morning. “I think the rise in email consumption has a lot to do with the fact that people are now relying on their smartphones more,” said Ryan Dietzen, senior market analyst at ADI. “Smartphones make email all the more accessible. And Millennials, especially, can’t resist the smartphone screen telling them something has just come in from a colleague or a friend.”The survey found that smartphones have overtaken computers for checking email. People identifying smartphones as their primary device to check work email grew 21% YoY.

Read more: Survey: Email Is Evolving And Time Spent With It Growing via CMO.com

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