The #1 Strategy for Using Facebook for Business

I’m constantly amazed by the number of people in small, medium and big businesses who still don’t see the value in Facebook as a business tool.

Seriously, I’ve work with people who constantly question the legitimacy of the efforts my team executes on Facebook, as if we’re just wasting time posting cat videos.

MeUndies experienced a 6x return on Ad spend from Facebook
Adore Me increased traffic to their website by 40X from Facebook marketing
MM.LaFleur attributed 6x year-over-year growth to Facebook marketing

These are real business results. Real website visitors. Real orders. Real revenue. And really, really measurable.

Facebook is not only a great – and addictive – social tool, but an excellent resource for growing businesses and producing results.

What Facebook offers is effective, efficient and measurable digital word of mouth for your business. [click to tweet]

And as someone who been working with Facebook for marketing for the past 8 years, I can confidently say: there’s a simple strategy you can put in place to start transforming your Facebook marketing and produce real results for your business.

Regularly take an integrated, innovative approach and always analyze results.

I’ll explain because I’ve loaded this with meaning.

Regularly – don’t let your marketing fall off.

There are over 1.1 billion active daily Facebook users. If you don’t keep your business top-of-mind, someone else will. And they will be the businesses who will convert your potential customers into their actual customers.

I’m guilty of letting my Facebook marketing fall off and, let me tell you from experience: it’s easier to keep your audience’s attention when you have it than it is to catch their attention again once you’ve lost it. [click to tweet]

Of that more than 1 billion active daily users, how many do you need as customers to create the kind of business results you need? 10? 100? 100,000?

Integrated – combine different tools, tactics, content types.

Facebook offers a wealth of different post types and business tools you can use for marketing. Mix it up, not just to keep things interesting but to make sure you engaging with people in different ways, which will give you the best results.

Whether it’s video posts, links, mobile advertising, photo galleries or another Facebook tool, the more you mix up your content types and utilize Facebook marketing tools, the better chance you have to convert viewers into customers.

Innovative – don’t be afraid of trying something outside of the box when it comes to the platform, and don’t be shy about performing an old tactic in a new way.

Remember: Facebook isn’t just about engaging with your existing audience and keeping your product top-of-mind with them. It’s also about learning how to use those people as digital word of mouth to reach people outside of your existing audience.

Think about it this way: If you have 100 people who like your page, and each of them has 250 unique friends, what is your possible reach via Facebook? How are you actively and strategically encouraging your audience to share and engage with your content?

The more they engage with your content the more your content spreads throughout their network. It’s good practice to always be thinking about authentic and effective new ways to encourage engagement and actions. And doing the same things over and over again, just won’t cut it. This is why innovation is important.

Approach – a way of dealing with something. This isn’t a rigid set of rules, but a framework that you can operate within. This allows for changes in your business, the marketplace and your goals.

If a tactic stops working because Facebook changes an algorithm or business page layout, stop using it. Don’t be so rigid about process that you miss opportunity…or to the previous point, innovation.

Always analyze results – plain and simple, always measure the results of your work and use the information that you learn to influence how you move forward.

Facebook Insights provides a wealth of data points you can use to analyze the effectiveness of your efforts on Facebook. If you use Google Analytics, or any advanced analytics software, in conjunction with Facebook, you’ll be able to track campaign results on your website even down to how much revenue you’ve generated via Facebook.

Don’t make the mistake of just executing and not analyzing.

Remember, as Marie Forleo says: insight without action is worthless.

But just as important: action with insight is foolish.

So there it is, a simple strategy really: Regularly take an integrated, innovative approach and always analyze results.

#1 Strategy for Using Facebook for Business

So what’s your take on using Facebook for business? How do you leverage the network for your business? Are you more about engagement and top-of-mind awareness or are you driving leads and revenue as well?

Let me know by leaving a comment below. Excited to hear your thoughts on this one.

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