Interesting read from Laura Forer at MarketingProfs:

From Father’s Day to Black Friday, the year is full of holidays and traditions that we indulge in—not because of religious reasons that date back hundreds of years, but because of marketers who convinced us to celebrate them.

Perhaps one of the most well known is diamond engagement rings, a “tradition” started by De Beers, which popularized not only the product but also the guidelines on how much should be spent.

An infographic by Bizdaq, an online service for selling a business, highlights more of these traditions, some in the US and some abroad…

 

Read more on MarketingProfs.com: Traditions Invented by Businesses to Make Money [Infographic]

Read the full article on MarketProfs.com