“Your time is limited, so don't waste it living someone else's life..." Steve Jobs
Are you an Apple fan?
I am.

Wait a minute, PCs, don’t run away just yet. I think there’s something we all, Macs and PCs, can learn from Apple.

How to build anticipation.

What is your brand’s anticipation model or anticipation strategy?

Do you have one?

Do you know what that is?

Did I just make that up?

Probably so.

An anticipation strategy is your brand’s way of effectively, efficiently and strategically creating buzz and anticipation for the release of a new product, service or initiative.

It’s marketing to the Nth power.

It’s sexy marketing with meaning.

Today’s CreativityLOFT Facebook Content explains why Apple seems to conquer at creating sexy, irreverent, polarizing, but uber effective marketing sprinkled with addictive anticipation.It’s a blog post spotlight from my archives.

Head on over to the CreativityLOFT Facebook page for today’s fan-exclusive content.

Remember you have to like the page to view the content + we have a few other really cool articles on the page such as:

“Five simple steps anyone can take to create a better website”
“How to make things happen in your life and business”
“What to do if you’re in a creativity rut.”
“3 Easy Ways to Incorporate QR Codes Into Your Marketing Strategy.”
“Tips to Host Contests on Social Media”
“5 Ways to Post to Social Media When You’re Low on Creativity”

All free for people who like the page.

Have a great day!