Wait a minute, PCs, don’t run away just yet. I think there’s something we all, Macs and PCs, can learn from Apple.
How to build anticipation.
What is your brand’s anticipation model or anticipation strategy?
Do you have one?
Do you know what that is?
Did I just make that up?
An anticipation strategy is your brand’s way of effectively, efficiently and strategically creating buzz and anticipation for the release of a new product, service or initiative.
It’s marketing to the Nth power.
It’s sexy marketing with meaning.
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“Five simple steps anyone can take to create a better website”
“How to make things happen in your life and business”
“What to do if you’re in a creativity rut.”
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